This year's projects have gone extremely well. A large and diverse range of mini businesses were created this year, including T shirt printing, jewellery making, water games (!) and various foody stalls all being in the mix. Year 10 worked hard to conduct market and product research, identifying target markets and gaps along the way. Marketing mixes were tailor made for each of the businesses, with the most interesting differences coming from the groups' ideas for promoting their services. Balloon bursting, sandwich boards, electronic display boards, special offers and money off vouchers were all made available.
Perhaps the clearest indication of the success of the businesses was the enthusiasm of the consumers; the other pupils. Feedback was immediate and full of praise - so well done to the groups!
A record 1500€ had been lent out to the groups to fund their initial expenditure, this only being agreed after all groups had passed through the BSP's very own Dragon's Den. All this finance was paid back, costs were covered and still the groups managed to accumulate just under 1000€ profit, which will now be donated to a charity of their choosing.
Plans for next year include the building of 'Enterprise Sheds' to ease setting up of the businesses and the inclusion of a final presentation, so that students can reflect more readily on the process they have been through.
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